brand

noun
A conflagration; a flame.A piece of burning wood or peat, or a glowing cinder.A torch used for signaling.A sword.A mark or scar made by burning with a hot iron, especially to mark cattle or to classify the contents of a cask.A branding iron.The symbolic identity, represented by a name and/or a logo, which indicates a certain product or service to the public.A specific product, service, or provider so distinguished.(by extension) Any specific type or variety of something; a distinct style or manner.The public image or reputation and recognized, typical style of an individual or group.A mark of infamy; stigma.Any minute fungus producing a burnt appearance in plants.

verb
To burn the flesh with a hot iron, either as a marker (for criminals, slaves etc.) or to cauterise a wound.To mark (especially cattle) with a brand as proof of ownership.To make an indelible impression on the memory or senses.To stigmatize, label (someone).To associate a product or service with a trademark or other name and related images.